Privacy Policy

1. Introduction

The Urban Media ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us through various channels.

By accessing or using our services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Submit contact forms or service inquiries
• Sign up for our services
• Subscribe to our newsletters or updates
• Communicate with us via email, phone, or WhatsApp
• Engage with our social media profiles
• Apply for job positions

This information may include:

• Name and business name
• Email address
• Phone number
• WhatsApp number
• Business information (industry, revenue, goals)
• Payment information (processed securely through Razorpay, our third-party payment processor)
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring website or source
• Date and time of visit
• Geographic location (country, city)
• Click and navigation patterns

2.3 Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies to:

• Remember your preferences and settings
• Understand how you interact with our website
• Analyze website traffic and usage patterns
• Improve our website performance and user experience
• Deliver targeted advertising through platforms like Facebook and Google
• Track conversion events and measure advertising effectiveness

For detailed information about cookies, please see our Cookie Policy.

2.4 Third-Party Pixels and Analytics

We use third-party tracking pixels and analytics tools including:

• Facebook Pixel: To track conversions, optimize ads, and build targeted audiences for Facebook and Instagram advertising
• Google Analytics: To analyze website traffic and user behavior
• Google Ads Conversion Tracking: To measure the effectiveness of Google advertising campaigns

These third-party tools may collect information about your online activities across different websites and services.

2.5 Social Media Information

When you interact with our social media profiles on Instagram, LinkedIn, YouTube, or other platforms, we may receive information such as your profile information, comments, messages, and engagement data according to the platform's privacy policies.

2.6 Client Service Data

If you become a client, we may collect additional information necessary to provide our services:

• Access to advertising accounts (Facebook Ads Manager, Google Ads)
• Website analytics and user data
• Customer data for audience targeting (with proper consent)
• Campaign performance data
• Creative assets and marketing materials

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Delivery

• Provide, operate, and maintain our digital marketing services
• Manage advertising campaigns on your behalf
• Create and optimize ad creatives
• Analyze campaign performance and provide reports
• Communicate with you about our services

3.2 Business Operations

• Process payments securely through Razorpay and manage billing
• Send service-related notifications and updates
• Respond to inquiries and provide customer support
• Manage our business relationship with you
• Maintain records and documentation

3.3 Marketing and Communication

• Send promotional emails about our services, case studies, and industry insights
• Share company updates and newsletters
• Invite you to webinars, events, or workshops
• Conduct market research and surveys

3.4 Website Improvement

• Analyze website usage and user behavior
• Improve website functionality and user experience
• Troubleshoot technical issues
• Develop new features and services

3.5 Advertising and Retargeting

• Display targeted advertisements on Facebook, Instagram, Google, and other platforms
• Retarget website visitors with relevant ads
• Build custom and lookalike audiences for advertising
• Measure ad performance and optimize campaigns
• Track conversions and return on ad spend

3.6 Legal and Security

• Comply with legal obligations and regulations
• Protect against fraud, unauthorized access, and security threats
• Enforce our Terms and Conditions
• Resolve disputes and protect our legal rights

4. Legal Basis for Processing (GDPR Compliance)

If you are in the European Economic Area (EEA), we process your personal data based on:

• Consent: You have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications, cookies)
• Contract: Processing is necessary to fulfill our contractual obligations to you
• Legal Obligation: Processing is necessary to comply with legal requirements
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., website analytics, fraud prevention) while not overriding your rights

5. How We Share Your Information

5.1 Service Providers and Business Partners

We may share your information with trusted third-party service providers who assist us in:

• Hosting and maintaining our website
• Email marketing and communication services
• Payment processing (Razorpay): When you make a payment, your payment information is securely transmitted to and processed by Razorpay. We do not store complete card details. Razorpay is PCI-DSS compliant and maintains industry-standard security measures. Please review Razorpay's Privacy Policy for more information
• Analytics and data analysis
• Customer relationship management (CRM)
• Project management and collaboration tools

These service providers are bound by confidentiality agreements and are only permitted to use your information to provide services to us.

5.2 Advertising Platforms

We share information with advertising platforms including:

• Meta (Facebook/Instagram): We use Facebook Pixel to track website activity and conversions. This helps us optimize our advertising campaigns and show you relevant ads.
• Google: We use Google Ads and Analytics to measure campaign performance and website traffic.

These platforms have their own privacy policies governing how they handle your data. We encourage you to review:

• Meta's Privacy Policy
• Google's Privacy Policy

5.3 Legal Requirements

We may disclose your information when required by law or in response to:

• Legal proceedings, court orders, or subpoenas
• Government or regulatory requests
• Protection of our rights, property, or safety
• Investigation of fraud or security issues

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the successor entity.

5.5 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary based on:

• Active Clients: Data is retained for the duration of the service relationship and for a reasonable period thereafter for business records and legal compliance
• Service Inquiries: Contact information from inquiries is retained for up to 2 years or until you request deletion
• Marketing Communications: Maintained until you unsubscribe or request removal
• Website Analytics: Typically retained for 24-26 months according to platform defaults
• Financial Records: Retained for 7 years as required by tax and accounting regulations

When data is no longer needed, we will securely delete or anonymize it.

7. Your Rights and Choices

7.1 Access and Correction

You have the right to access, review, and correct your personal information. Contact us to request access to your data or to update inaccurate information.

7.2 Data Deletion

You may request deletion of your personal information, subject to legal and contractual obligations. Some information may need to be retained for business records, legal compliance, or dispute resolution.

7.3 Opt-Out of Marketing Communications

You can opt out of promotional emails by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at theurbanmediain@gmail.com

Note: You will still receive essential service-related communications even if you opt out of marketing emails.

7.4 Cookie Management

You can control cookies through your browser settings:

• Block all cookies
• Accept cookies selectively
• Delete existing cookies

Note: Blocking cookies may affect website functionality and your user experience.

7.5 Opt-Out of Targeted Advertising

You can opt out of targeted advertising through:

• Facebook: Adjust your ad preferences in your Facebook account settings
• Google: Use Google's Ad Settings to control personalized advertising
• Browser Settings: Enable "Do Not Track" signals (though not all platforms honor this)
• Industry Opt-Out Tools: Visit aboutads.info or youronlinechoices.com

7.6 GDPR Rights (For EEA Residents)

If you are in the European Economic Area, you have additional rights under GDPR:

• Right to Access: Obtain confirmation of data processing and access to your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data under certain conditions
• Right to Restriction: Limit processing of your data in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure and hosting
• Access controls and authentication requirements
• Regular security assessments and updates
• Employee training on data protection
• Confidentiality agreements with team members and contractors

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by regulatory authorities
• Adequacy decisions by relevant data protection authorities
• Privacy Shield frameworks (where applicable)

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete such information.

11. Third-Party Links

Our website may contain links to third-party websites, social media platforms, and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Updates will be posted on this page with a revised "Last Updated" date.

For significant changes, we will:

• Notify active clients via email
• Display a prominent notice on our website
• Request renewed consent where required by law

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

13. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about personal data collected, used, and shared
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of personal information (Note: We do not sell personal information)
• Right to Non-Discrimination: Equal service and pricing regardless of privacy rights exercised

To exercise these rights, contact us at theurbanmediain@gmail.com

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Urban Media
Email: theurbanmediain@gmail.com
WhatsApp: +91 98984 03121
Website: theurbanmedia.in

For privacy-related inquiries, please include "Privacy Inquiry" in the subject line.

15. Consent

By using our website and services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

For certain data processing activities, we will seek your explicit consent through:

• Cookie consent banners
• Email subscription forms
• Service agreements
• Opt-in checkboxes

You may withdraw your consent at any time by contacting us.