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Cookie Policy

Last Updated: January 4, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies help us understand how visitors interact with our website, remember your preferences, and provide a better user experience. They also enable us to deliver targeted advertising and measure the effectiveness of our marketing campaigns.

2. How We Use Cookies

The Urban Media uses cookies and similar tracking technologies for the following purposes:

  • Essential Website Functionality: To enable core features and ensure the website operates properly
  • Performance and Analytics: To understand how visitors use our website and identify areas for improvement
  • Personalization: To remember your preferences and provide a customized experience
  • Advertising and Marketing: To deliver relevant ads, track conversions, and measure campaign effectiveness
  • Security: To protect against fraud and ensure secure access

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They enable core functionality such as:

  • Security and authentication
  • Session management
  • Load balancing
  • Access to secure areas

Legal Basis: These cookies are necessary for the performance of the website and do not require consent.

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, helping us improve performance and user experience:

  • Google Analytics: Tracks website traffic, user behavior, page views, session duration, and bounce rates
  • Heatmap Tools: May be used to visualize how users interact with pages
  • Error Tracking: Helps identify and fix technical issues

Information Collected:

  • Pages visited and time spent on each page
  • Links clicked and navigation paths
  • Device type, browser, and operating system
  • Geographic location (country, city)
  • Referring website or traffic source

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization:

  • Remembering your preferences (language, region)
  • Maintaining form inputs
  • Providing customized content
  • Enabling social media features

3.4 Targeting and Advertising Cookies

These cookies are used to deliver relevant advertisements and measure advertising effectiveness:

  • Facebook Pixel: Tracks conversions, optimizes ads, and builds custom audiences for Facebook and Instagram advertising
  • Google Ads: Tracks conversions and enables retargeting on Google Display Network
  • LinkedIn Insight Tag: May be used for LinkedIn advertising and analytics
  • Retargeting Cookies: Enable us to show ads to website visitors on other platforms

Information Collected:

  • Pages viewed and content interacted with
  • Ads clicked or viewed
  • Conversion actions (form submissions, button clicks)
  • Cross-device and cross-platform behavior

Purpose:

  • Show you relevant ads based on your interests
  • Limit the number of times you see the same ad
  • Measure ad performance and ROI
  • Build lookalike audiences for advertising
  • Retarget website visitors with personalized ads

4. Third-Party Cookies

We use third-party services that may set cookies on your device. These third parties have their own privacy policies and cookie policies:

4.1 Facebook (Meta)

Facebook Pixel ID: 1417707616223656

The Facebook Pixel tracks:

  • Website visits and page views
  • Form submissions and contact requests
  • Button clicks and conversions
  • Custom events we configure

Purpose: To optimize our Facebook and Instagram ad campaigns, track conversions, and build custom and lookalike audiences.

Learn more: Facebook Privacy Policy and Facebook Cookie Policy

4.2 Google

We use Google services including:

  • Google Analytics: Website traffic and user behavior analysis
  • Google Ads: Conversion tracking and retargeting
  • Google Tag Manager: Managing tracking codes and scripts

Learn more: Google Privacy Policy and Google Cookie Policy

4.3 Social Media Platforms

Our website may include social media plugins (Instagram, LinkedIn, YouTube) that may set cookies to track your interactions:

  • Social sharing buttons
  • Embedded social media content
  • Social login features

These platforms collect data according to their own privacy policies.

5. Cookie Duration

Cookies may be session-based or persistent:

5.1 Session Cookies

Duration: Deleted when you close your browser

Purpose: Essential for website functionality during your visit

5.2 Persistent Cookies

Duration: Remain on your device for a set period (typically 30 days to 2 years)

Purpose: Remember preferences, track returning visitors, enable retargeting

Common Durations:

  • Analytics Cookies: 24-26 months
  • Advertising Cookies: 30-90 days
  • Functional Cookies: 30 days to 1 year

6. How to Control and Delete Cookies

6.1 Browser Settings

Most browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Accept only first-party cookies (block third-party cookies)
  • Delete cookies after each browsing session
  • Receive notifications before cookies are set

Browser-Specific Instructions:

6.2 Opt-Out of Advertising Cookies

You can opt out of targeted advertising through:

6.3 Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) signal. However, there is no universal standard for how websites should respond to DNT signals. Currently, our website does not change behavior based on DNT signals.

6.4 Mobile Device Settings

Mobile devices have settings to limit ad tracking:

  • iOS: Settings → Privacy → Tracking → Disable "Allow Apps to Request to Track"
  • Android: Settings → Privacy → Ads → Opt out of Ads Personalization

7. Impact of Disabling Cookies

If you disable or block cookies:

  • Website Functionality: Some features may not work properly or be unavailable
  • User Experience: The website may not remember your preferences
  • Advertising: You will still see ads, but they may be less relevant to your interests
  • Analytics: We cannot track how you use the website, making it harder to improve

We recommend allowing necessary cookies for optimal website performance.

8. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

8.1 Web Beacons (Pixels)

Small transparent images embedded in web pages or emails that track:

  • Whether you opened an email
  • Whether you visited a specific page
  • Time and date of access

8.2 Local Storage

HTML5 local storage allows websites to store data on your device, similar to cookies but with larger capacity and persistence.

8.3 Device Fingerprinting

Collecting device characteristics (browser version, screen size, plugins) to create a unique identifier. We use this minimally and primarily for fraud prevention.

9. Consent

First Visit: When you first visit our website, you may see a cookie consent banner explaining our cookie usage.

Your Choices:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize cookie preferences

Changing Your Mind: You can change your cookie preferences at any time through:

  • Browser settings
  • Cookie preference center (if available on our website)
  • Third-party opt-out tools

10. Updates to This Cookie Policy

We may update this Cookie Policy to reflect:

  • Changes in cookie usage
  • New tracking technologies
  • Legal or regulatory requirements
  • Business practices

Notification: Significant changes will be communicated through:

  • Updated "Last Updated" date on this page
  • Website notice or banner
  • Email notification to active clients

Your continued use of our website after updates constitutes acceptance of the modified Cookie Policy.

11. International Considerations

11.1 GDPR (European Union)

If you are in the EU/EEA, you have specific rights under GDPR:

  • Right to consent to non-essential cookies
  • Right to withdraw consent at any time
  • Right to access information about cookies and data collected
  • Right to lodge a complaint with your data protection authority

11.2 CCPA (California)

California residents have the right to:

  • Know what personal information is collected through cookies
  • Request deletion of cookie data (subject to exceptions)
  • Opt out of the sale of personal information (Note: We do not sell personal information)

11.3 Other Jurisdictions

We comply with applicable privacy and cookie laws in all jurisdictions where we operate.

12. Children's Privacy

Our website is not directed to children under 18. We do not knowingly collect data from children through cookies or other means. If you believe a child has provided information through our website, please contact us immediately.

13. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

The Urban Media
Email: theurbanmediain@gmail.com
Subject Line: "Cookie Policy Inquiry"
WhatsApp: +91 98984 03121
Website: theurbanmedia.in

14. Additional Resources

For more information about cookies and online privacy: